HubSpot Integration Features
There is quite a lot you can do within HubSpot using Storylane data (workflows, reporting, email campaigns, etc.) See more below! 👇
Activity Tracking
Open a contact
Navigate to Activity tab
Include Storylane in “Filter Activity”
Email Campaign
Navigate to your demo
Click Share > Email Campaign
Copy the HubSpot link
Add this link to any element in your HubSpot email
⭐️ We highly recommend exporting your demo as a GIF, adding to HubSpot email, and linking to the HubSpot email campaign demo link.
Review and send your email. Each recipient will receive a personalized link with their email in the URL, which will send analytics to HubSpot.
Workflows
Create a new Workflow from Scratch
Select “Contact-based”
Set up your triggers. Search “Storylane” in Filter Categories to see what is available.
Next, choose an Action. What happens when the trigger’s criteria are met? Email the contact owner. Send a Slack notification?
Complete the rest of the workflow to your liking, and publish.
Forms
You can add a lead form within your demo by creating one in HubSpot and embedding it in a Lead Form element in Storylane. Keep your embedded lead form short and sweet!
If you require more than a few fields for your form, we recommend linking the last step of your demo to an external lead form. Just add a CTA and direct it to the correct URL.
Reports
Create a new Single Object report
Select "Contacts" as the object
Add a Contact Property - search “demo” to see a list of Storylane properties (i.e “Storylane Demo Name”)
Add a filter (i.e “Storylane Demo Complete (%))
Select your chart type, and view the results!
Get a clear view of your marketing and sales impact with Storylane demos in HubSpot. Dive into the demo below to begin. 👇
How to Install & Connect Storylane via HubSpot Marketplace?
Another way to connect Hubspot to Storylane is via Hubspot Marketplace, follow the steps below:
Go to the HubSpot Marketplace.
Search for "Storylane" and select it from the dropdown results.
Install the app.
Log in to Storylane and navigate to Settings > Integrations.
Click “Connect” on the HubSpot integration to complete the setup. Leads from published demos will sync to HubSpot Contacts, with analytics (custom fields and timeline activities) updating within 5 minutes.
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