Integrations & Data Flow

Connect Storylane to your CRM, sales tools, and analytics stack to send demos and track engagement.

💡 Not all integrations behave the same - some send demos, while others store and sync data.

🧠 How data flows in Storylane

There are three core paths depending on what you want to happen:

1. Store & track data (CRM) → where demo data lives

2. Send demos (Sales tools) → where demos are distributed

3. Route data (Custom integrations) → where data is forwarded elsewhere

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✅ Store & Track Demo Data (CRM Integrations)

👉 Where your demo data lives + fields are created

Best for: tracking engagement, attribution, and pipeline impact

Supported platforms

• Hubspot

• Marketo

• Pardot

• Salesforce

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What happens here

When connected, Storylane will:

• Create/update contacts/leads

• Create demo engagement properties, such as:

  • Views

  • Time spent

  • Completion rate

  • CTA clicks

  • etc.

• Sync data automatically (no manual work)

• Enable reporting + attribution

• Tie demo engagement to deals/opportunities

This is the only place where data is stored + fields are created automatically

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🔌 Send Demos via Sales Tools (Plugins)

👉 Where demos are sent from - NOT where data is stored by default

Best for: outbound, prospecting, and rep workflows

Supported platforms

• Outreach

• Gong

• HubSpot (will sync data if integrated)

• Salesforce (will sync data if integrated)

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What happens here

• Reps can send demos directly from these tools

• Demo links can be personalized

• Engagement happens… but is NOT stored here

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These are distribution tools, not data systems

• No automatic data sync back into these tools

• No fields are created

• No reporting lives here

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⚙️ Route Data Anywhere (Zapier, Webhooks, API)

👉 How you send Storylane data to other tools

Best for: connecting Storylane to tools that don’t have native integrations

Available options

• Zapier

• Webhooks

• Cross-frame Events

• External API

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What happens here

• You can send demo engagement data to:

  • Gong

  • Outreach

  • Data warehouses

  • Internal systems

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Example

→ Send “Demo Viewed” → Gong activity timeline → Send “Lead Identified” → CRM or Slack

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This is your bridge layer

• Data does NOT sync automatically unless configured

• Field mapping is manual

• Reliability depends on setup

View an example Zap between Storylane demo engagement and a Gong contact record ⬇

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📊 Analytics & Enrichment

👉 Where engagement is analyzed or enriched (not stored as CRM data)

Data & Analytics

• Google Tag Manager

• Google Analytics

• Segment

Enrichment

• Clearbit

• 6Sense

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What happens here

• Track demo engagement alongside web/product analytics

• Enrich visitors with company + intent data

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This is for insights, not storage

• No CRM fields created

• No contact records updated

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📦 Embeds & Distribution

👉 Where demos are displayed

Platforms

• G2

• SourceForge

• Miro, Gitbook, Notion, and other supported platforms

• Seismic

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🧠 Quick Comparison

Capability	CRM Integrations	Sales Tools	Custom (Zapier/API)
Send demos	✅	✅	✅
Personalize links	✅	⚠️	✅
Track engagement	✅	❌	⚠️
Store data	✅	❌	❌
Create CRM fields	✅	❌	⚠️
Automatic sync	✅	❌	❌

If you need help or have any questions, feel free to contact us at [email protected].