Pardot

Storylane integrates seamlessly with Pardot, enabling you to:

• Sync demo data with existing leads.
• Automatically create new leads if they don’t already exist.
• Capture leads directly via Pardot forms.

Follow these step-by-step instructions to set up the integration:

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Step 1: Add the Storylane Code to Your Website (Optional)

This step enables lead attribution tracking. Add the following code snippet to the <head> tag of your website:

(function(){"use strict";function e(t){const r=t.head;if(!r)return;const i=t.querySelector('script[src="https://js.storylane.io/js/v2/storylane.js"]'),n=t.querySelector('script[src="https://js.storylane.io/js/v1/storylane.js"]');if(i||n)return;const s=t.createElement("script");s.type="text/javascript",s.async=!0,s.src="https://js.storylane.io/js/v2/storylane.js",r.appendChild(s)}e(window.document)})();

💡 Learn more about lead attribution here.

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Step 2: Connect Pardot with Storylane

1. Contact Support: Reach out to your sales contact or Storylane support team to initiate the integration process.
2. Set Up the Integration:

   • When the Pardot integration modal opens, click Connect.
   • Select your relevant Pardot account.
   • Enter your unit ID in the provided field.
   • Finalize the setup by logging in to your Pardot account when prompted.

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What Data Does Storylane Sync to Pardot?

Custom Properties

Storylane automatically syncs demo data to Pardot under custom fields. Here's the data included:

Property Name	Applies To	Description	Data Type
Storylane Sessions	Demo + Hub	Total number of sessions (applies to both single demos and Hubs)	Integer
Storylane Demo Name	Demo	Name of the most recently viewed demo	String
Storylane Demo Viewed At	Demo	Timestamp of the most recent demo view	DateTime
Storylane Demo Time (secs)	Demo	Time spent viewing the demo (seconds)	Number
Storylane Demo Complete (%)	Demo	Percentage of demo steps completed	Number
Storylane Demo Link	Demo	Link to the demo	String
Storylane CTA Clicked	Demo + Hub	CTA URL clicked	String
Storylane Demo Session Link	Demo	Link to the specific demo audience session	String
Storylane Buying Intent	Demo + Hub	Engagement-based intent level (Low / Medium / High)	String
Storylane Lead Source	Demo + Hub	How the viewer was sourced (e.g. Nurtured, Inbound, Sales)	String
Storylane Hub Name	Hub	Name of the Hub that was viewed	String
Storylane Hub Link	Hub	Link to the Hub	String
Storylane Hub Viewed At	Hub	Timestamp of the most recent Hub view	DateTime
Storylane Hub Viewed Content (%)	Hub	Percentage of Hub content viewed	Number
Storylane Hub Time (secs)	Hub	Total time spent in the Hub (seconds)	Number
Storylane Link Sent By	Demo + Hub	Rep who shared link	String
Storylane RepX Conversation Topics	RepX	Topics discussed with AI agent	String
Storylane RepX Last Conversation At	RepX	Timestamp of last RepX chat	DateTime
Storylane RepX Total Messages	RepX	Count of RepX messages exchanged	Number

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