# Marketo
* Sync demo data with existing leads.
* Automatically create new leads if they don’t exist.
* Log demo session activity on the Marketo timeline.
* Capture leads directly via Marketo forms.
{% hint style="warning" %}
You must have **admin** level permissions to connect any integrations within Storylane
{% endhint %}
Follow these step-by-step instructions to set up the integration:
***
## **Step 1: Add the Storylane Code to Your Website (Optional)**
This step enables lead attribution tracking. Add the following code snippet to the `` tag of your website:
```javascript
(function(){"use strict";function e(t){const r=t.head;if(!r)return;const i=t.querySelector('script[src="https://js.storylane.io/js/v2/storylane.js"]'),n=t.querySelector('script[src="https://js.storylane.io/js/v1/storylane.js"]');if(i||n)return;const s=t.createElement("script");s.type="text/javascript",s.async=!0,s.src="https://js.storylane.io/js/v2/storylane.js",r.appendChild(s)}e(window.document)})();
```
> 💡 Learn more about lead attribution [here](https://docs.storylane.io/storylane-knowledge-base/tracking-and-analysing/lead-attribution).
***
## **Step 2: Connect Marketo with Storylane**
{% @storylane/embed subdomain="app" linkValue="4qiydc3vwvzz" url="" %}
1. Access the **Marketo Integration** section in your Storylane dashboard under **Settings > Integrations**.
2. Click the **Connect** button.
3. **Prepare for Integration:**
* Ensure you have **1 free Custom Activity** available (required).
* Assign the correct API user during setup. The user must have the following permissions:
* Read-Write Activity
* Read-Write Activity Metadata
* Read-Write Person
* Read-Write Schema Custom Field
* Read-Write Schema Standard Field
4. **Configure Marketo:**
* Support will provide a secure URL for configuration.
* Open the URL and click **Configure Marketo.**
* Enter the required credentials:
* Client ID
* Client Secret
* Endpoint URL
* Identity URL
***
### **What Data Does Storylane Sync to Marketo?**
{% hint style="warning" %}
⚠️ *Important:* Do not manually create lead fields in Marketo. Storylane automatically creates the necessary fields with the correct API names when you connect your account. Manual creation may result in broken integrations.
{% endhint %}
#### **Custom Properties**
Storylane automatically syncs demo data to Marketo under custom fields. Here's the data included:
| **Property Name** | **Description** | **Data Type** |
| ---------------------------------- | ---------------------------------- | ------------- |
| Storylane Demo Name | Last demo viewed | String |
| Storylane Demo Viewed At | Last demo view timestamp | DateTime |
| Storylane Demo Time (secs) | Time spent on demo (seconds) | Number |
| Storylane Demo Complete (%) | Percentage of steps completed | Number |
| Storylane Demo Link | Link to the demo | String |
| Storylane Demo CTA Clicked | CTA URL clicked | String |
| Storylane Demo Checklist Completed | Indicates if the checklist is done | Boolean |
| Storylane Demo Sessions | Total number of demo sessions | Integer |
Here’s a reference showing how this data appears for your lead in Marketo.
***
#### **Custom Activities**
Each demo session creates a custom activity in Marketo. This includes detailed demo engagement data for the lead.
Here’s a reference showing how this activity looks in Marketo.
***
By following these steps, you can integrate Storylane with Marketo to enhance lead tracking and demo engagement insights effortlessly.
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