Pardot

Storylane integrates seamlessly with Pardot, enabling you to:

• Sync demo data with existing leads.

• Automatically create new leads if they don’t already exist.

• Log demo session activity on the Pardot timeline.

• Capture leads directly via Pardot forms.

Follow these step-by-step instructions to set up the integration:

Step 1: Add the Storylane Code to Your Website (Optional)

This step enables lead attribution tracking. Add the following code snippet to the <> tag of your website:

(function(){
"use strict";
function e(t){const r=t.head;
if(!r)return;
const i=t.querySelector('script[src="https://js.storylane.io/js/v2/storylane.js"]'),
n=t.querySelector('script[src="https://js.storylane.io/js/v1/storylane.js"]');
if(i||n)return;const s=t.createElement("script");
s.type="text/javascript",s.async=!0,
s.src="https://js.storylane.io/js/v2/storylane.js",
r.appendChild(s)}e(window.document)})();

💡 Learn more about lead attribution here.

Step 2: Connect Pardot with Storylane

1. Contact Support: Reach out to your sales contact or Storylane support team to initiate the integration process.

2. Set Up the Integration:

   • When the Pardot integration modal opens, click Connect.

   • Select your relevant Pardot account.

   • Enter your unit ID in the provided field.

   • Finalize the setup by logging in to your Pardot account when prompted.

What Data Does Storylane Sync to Pardot?

Custom Properties

Storylane automatically syncs demo data to Pardot under custom fields. Here's the data included: