Buyer Hub lets you organize and showcase interactive demos and other sales content in one place—helping buyers self-educate while giving your team more control over the experience.
It now goes beyond just demos, making it easier to support different buyer journeys, roles, and funnel stages—all in a single, dynamic hub.
Buyer Hub Types
You can structure your Buyer Hub in two layouts, depending on your goals:
1: 🧭 Playlist View
Best for: Sales Teams | Guided Demo Experience
Guide prospects step-by-step through a personalized flow
Ideal for sales follow-ups and late-funnel education
Now supports Buyer Enablement: Let buyers choose a tailored path based on role, use case, or pain point
2: 🖼️ Gallery View
Best for: Marketing Teams | Self-Exploration
Open, self-serve experience for top-of-funnel engagement
Perfect for website embeds and resource libraries
Now supports Multi-Content Buyer Hubs: Combine videos, PDFs, embedded tools, and demos into one sleek interface
🔑 What's New (May 2025)
🔸 Buyer Enablement
Not every buyer wants to see the same thing—and now they don’t have to.
Buyer Enablement lets visitors select their own journey before the content even starts. Perfect for teams looking to personalize at scale without added complexity.
Why it works:
🎯 Let buyers pick their path by role, use case, or pain point
👥 Tailor content to different stakeholders in one hub
⚡ Help buyers find what matters fast—no rep required
💡 Works with both Playlist and Gallery layouts
👉 Try Buyer Enablement below:
🔸 Multi-Content Support
Your Buyer Hub just evolved into a true Multi-Content Hub. Now, you can mix and match different content types—all trackable, all in one link.
Supported formats:
🎥 MP4 videos
📄 PDFs (e.g., pricing, case studies)
🌐 Embedded tools (Calendly, Typeform, Loom, etc.)
🧭 Interactive demos
💡 Fully supported in both Playlist and Gallery views
📊 Engagement tracking included for every content type
👉 Try Multi Content Buyer Hub below: