Custom forms: You can now embed custom lead forms on your Storylane demos. This way you'll now be able to capture all the additional lead information that you need via your CRM forms.
The way this works is, once you've created a form in your CRM, just copy its embed code and paste it in the embed custom form pop-up, while adding the lead form widget. Below is an example for a form created in HubSpot. For people not on either Marketo or HubSpot, they need to simply select "custom" from the dropdown, as the only exception to the process.
Getting the lead form embed code for,
HubSpot - Marketing >> Lead Capture >> Forms >> Hover over a form and click Edit >> Embed >> Embed Code
Marketo - Marketing Activities >> Select Form >> Form Actions >> Embed Code